Well, my grandfather always used to say, “Hey, there’s more than one way to skin a fish.”

Yes, I was confused as well, but as time went on I realized what he meant and that old saying fits well with digital marketing. Because digital strategy is not one size fits all. Each entity, whether a single person, small business, or large corporation has their own needs and expectations of what can be achieved through digital channels.

Digital marketing, in the purest sense, is just like any other type of advertising. You trying to let people know what services or products your business has to offer. The difference? The difference is the channel or channels that delivers your message for your brand to your fans, followers, and yes, customers.

Think of your website as a billboard in front of your business. It’s kind of both. It’s your address (domain) and it has the potential to deliver a lot of information, like a billboard. But the only folks that are going to see your billboard are the people that drive by or stop into your business. Thus, attracting people to your address is part of advertising just like attracting people to your website is important in digital advertising.

Let’s take it a little further with just your website before branching into all the things you can do through digital channels. So, let’s say your website not only has information about your business, but also has an ecommerce store built into that allows people to purchase product right there. Let’s say your business has a chat option that allows customers to get their questions answered right there. Let’s say that your website links to another site you own that offers other products and also links to friends website that offer products and information that help your customers. Let’s say your website links to tutorials you’ve posted the help people use your product. Well, your website has now become more than an address and a billboard. Your website has become a hub, a switchboard, for like-minded folks looking for your products and services.

This is an example of how digital strategy can help you build out your owned media to achieve amazing success with the functionality of your website.

We here at Phantom Mentor Digital can build you a website. We can consult you about how to improve your website. We can make you more visible, easier to find, in the digital world.